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Discover How to Crack the LinkedIn Code
Not just another social network, LinkedIn is a powerful business-building tool to attract more leads and clients. In fact, this lead generating GOLD MINE is over 277% more effective for lead generation than any other social media method.
If you're in business, you NEED to be on LinkedIn. But you need to do it RIGHT - or you'll spin your wheels and waste more time than it's worth. The LinkedIn Code cuts right to the chase, providing you with all the tools you need to navigate the often confusing landscape of LinkedIn, so you can unlock the rich rewards it can bring to your business.
In The LinkedIn Code, award-winning social media expert Melonie Dodaro shows you how to:
- Create a professional LinkedIn profile that is client-focused and speaks to your ideal prospects and clients
- Get your profile to show up at the TOP of the LinkedIn search results, so prospects find YOU and not your competitors
- Understand LinkedIn etiquette and best practices, so you can build relationships and avoid doing anything to damage your credibility
- Generate leads using proven social selling techniques with a step-by-step lead generation plan that you can implement daily for maximum results in minimum time
The LinkedIn Code reveals the very same system developed and practiced by author Melonie Dodaro, who receives more than 70% of her leads from LinkedIn. Packed with daily and weekly checklists, example messages and case studies of professionals and companies that have seen a massive increase in revenue by following these exact principles, The LinkedIn Code is your key to cracking the secret of using LinkedIn for true business success.
- Sales Rank: #445738 in Books
- Published on: 2014-05-21
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .38" w x 6.00" l, .52 pounds
- Binding: Paperback
- 168 pages
From the Author
Being given a tool without some indication of what it is, how it works, why it works, and what happens when it is effectively put to work ensures that the tool will probably be set down. The potential user will go back to doing the work the same way it has always been done. I say this with confidence as I look at my bookshelf and see a number of professional how-to books that did not engage me past the preface or the introduction to the first chapter.
In exploring why, three things became evident. First, I was drawn to many of the books on my shelf because of the author or title. Second, I did not take the necessary time to evaluate whether my identified need was addressed by the purpose of the book or in the content developed for the author's "target audience". Third, despite a positive connection between the purpose of the book and my need, I wasn't necessarily committed to the work required to see the positive outcome I desired.
In order to support your success, I provide below a list of the "target audience" I believe will see the most benefit from my book here in the preface. Take a moment to review the list to see whether this book is ideal for you. I also lay out the purpose of the book and the strategies I will use to help you along the way.
The target audience includes:
* Professional Service Providers (e.g. attorneys, accountants, financial services)
* B2B1 Sales Professionals & Sales Leaders
* B2B Business Owner
* Coaches & Consultants
* Speakers & Authors
* Marketing Professionals
* Website Designers
* Graphic Designers
* Social Media Consultants
* Professional Writers
* Virtual Assistants
* Recruiters
* Anyone who wants to begin generating leads and sales using LinkedIn!
The purpose of my book is simple. I want to help you, and your business, successfullygenerateleadsusingtheLinkedInplatform.Todothis,Iwillshare my knowledge and experience, industry best practices, relevant case studies, concept-driven exercises, and tools that can be practically and immediately applied. In essence, this book offers you the opportunity to practically apply what you read as you read it.
If, at this point you are seeing connections, identifying with the purpose of the book, and committed to doing the work ...
Let's get started!
Melonie Dodaro
From the Back Cover
Within 90 minutes of reading "The LinkedIn Code", you can be connecting with the movers and shakers in your industry. Melonie Dodaro lays out a complete plan to boost your LinkedIn presence starting with secrets to enhance your profile and continuing through to the best ways to meet the decision makers in your market.�
Melonie Dodaro is considered the expert to the experts when it comes to using LinkedIn for business. Aside from speaking internationally and training clients worldwide, she runs a highly successful Social Media Marketing agency and resides in beautiful Kelowna, BC.
About the Author
Melonie Dodaro is the founder of Top Dog Social Media, a social media agency that helps brands, businesses, professionals and sales teams use social media marketing and social selling to boost their visibility, attract new customers and increase their revenue.
She trains corporate sales teams on how to effectively use LinkedIn for lead generation and also creates online programs to teach professionals, entrepreneurs and small business owners how to leverage LinkedIn and social media to generate more leads, prospects and clients.
Melonie is an international social media speaker, with a particular focus on LinkedIn marketing. Not your typical social media speaker, Melonie's no fluff approach comes from being a serial entrepreneur for over 15 years and building several businesses from start-up to 7 figures.
Dubbed by the media as Canada's #1 LinkedIn expert and social media strategist, Melonie has been published in Social Media Examiner, Social Media Today and the Canadian Business Journal. She is also regularly interviewed by the media including CTV Edmonton, CTV BC, Globe & Mail, Wall Street Journal, Astral Media, San Francisco Business Times, Toronto Star, National Post, Vancouver Sun and Rogers Media.
Social Media Examiner listed her blog as one of the Top 10 Social Media Blogs worldwide in 2014. Melonie currently lives in the beautiful Okanagan Valley when not traveling for speaking or training engagements. To learn more about Melonie visit TopDogSocialMedia.com
Most helpful customer reviews
0 of 0 people found the following review helpful.
Slightly dated, but still good info
By mikemccann3
I have been using LinkedIn for a few years so some of this is pretty well-known material. However, even the basic knowledge was a good refresher. Good for someone willing to create processes (and stick to them) and commit to this form of social media. Tips on optimizing profiles, connecting, staying current with prospects and more.
53 of 65 people found the following review helpful.
disappointing
By J.A.Golden
I was fooled by all those 5 star reviews. When I had a better look - only one actually purchased the book.
The book is written in a very complicated style, and it's all about "me me me and me again". Book that sells more of Melonies courses, speaking and other services. Save your money and time. There are better books out there.
23 of 27 people found the following review helpful.
More of an introduction than a deep dive.
By Brian Clark
I was expecting more from this book. It is lacking detail in some areas in comparison to another book I purchased last year on the subject. This is one of those books that seems designed to sell consulting and training services as opposed to being a definitive and comprehensive information resource on the subject.
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